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our origin and story

the Beginning


Somewhere between the two capitals of New Jersey, Trenton and Newark, Obsidian Elite Investment Association was conceived. It has been a longstanding missing quotient to our equation of economic representation that we should create a capital nexus to amass and channel economic power into economic growth. To do this we must become savvy collective investors. For this reason, the creation of firms like Obsidian Elite are necessary to help lead a diverse association of would be investors toward market understanding, mastery, and creation.


Our partnership was formed to capitalize firstly on the opportunity presented by the changes in the political will of the people, evidenced by the national legalization of hemp and decriminilization of cannabis as a whole in the majority of US states. It is time that we organize our money, while we formulate political and social agendas, we often forget the agenda that holds the greatest ability to manifest our will for the future of the community and our legacy.


Obsidian Elite is a startup Association with over 60 years of combined expertise from its founders in the areas of executive management, business entrepreneurial success, insurance mastery, real estate, finance, and investments in multiple markets domestic and international. 



our Mission


We are committed corporate citizens and believe that our bottom line is not simply profit. We invest in markets and trends that we agree upon to be progressive in the mature development of society. There are many ventures, while legal in many ways, but are immoral or lead toward destinations of destruction. Historically, these have been industries such as slavery, imperialism, prostitution, etc. History always repeats itself and these ventures at the onset may have appeared benign, but over time their rotten fruit was apparent. Obsidian Elite Investment Association is committed to prosperous responsible returns.


Our mission is to inform, educate, guide, and lead our members to higher levels of investment mastery individually and as a collective body that has a significant voice in the progressive development of community through economic influence.



our Vision


The combined economic power of the African American and Latino communities is $2.9 trillion. We intend to mobilize 10% of that economic power into investment. This investment will be the engine that powers the growth of the business community and thereby a better delivery of goods and services of diverse ownership and origin. Some of the problems of our society are not accidental, but due to an amalgamation of cultural myopathy via a lack of plurality. Our vision is to be 'hosts of the party', not merely guests...

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Investment Advice

 

   An investment in knowledge pays the best interest. - Benjamin Franklin


Our Mission

 

Our mission is to inform, educate, guide, and lead our members to higher levels of investment mastery individually and as a collective body that has a significant voice in the progressive development of community through economic influence.

who We are...

LaQuay LaunJuel

LaQuay LaunJuel, is an international businessman and entrepreneur, a professional business development and political consultant with a degree in international economics from Stockton University, civil engineering, and information technology. He has also studied international business law at Seton Hall University. He is a former Marine Corps Captain (select), having commanded a division of combat engineers, and is a combat veteran of three foreign conflicts. Mr. LaunJuel is an entrepreneur owner of Ibadah International hemp and herbal extract farms in Senegal West Africa, the Home First Foods grocery delivery brand, and DC Business Development Consulting. He is a trustee Chairman of the Non-Governmental Organization; All Afrikan Empowerment Society (AAES) and has served as President Emeritus of the NJ chapter of the National Forum of Black Public Administrators.


Mr. LaunJuel is a native of Atlantic City and is a current bi-continental resident of West Africa and New Jersey.


He serves as the President and Managing Partner of the Association.